| 논문명 |
An Empirical Study on the Applicability of Growth-share Matrix in the Construction Industry / [Oral Presentation] Track 1 : Construction Planning and Control |
| 저자명 |
Seulbi Lee(Seulbi Lee) ; Moonseo Park(Moonseo Park) ; Hyun-Soo Lee( Hyun-Soo Lee) ; Youjin Jang(Youjin Jang) |
| 수록사항 |
국제건설관리학술대회 - Program & Proceedings, Vol.6 (2015-10) |
| 주제어 |
; Positioning Matrix ; Strategic Planning ; Construction Industry ; Empirical Study |
| 요약2 |
The growth-share matrix is a portfolio planning tool developed by the Boston Consulting Group (BCG) to assist competitive positioning in the international market including those in the construction industry. This matrix is helpful in balancing the firm's cash-flow, and it can suggest strategic directions for each business unit. However, its effectiveness and applicability have long been debated in the academic field due to the complex and unique industrial context of construction. To solve the dispute, this research clarifies the applicability of theories underlying the growth-share matrix to the construction industry. Empirical research based on actual financial data of Korean construction firms is adopted for the statistical analysis including one-way analysis of variance and correlation analysis. The results of this research show that empirical findings on the relationship between performance variables. In this context, this research can provide important insights on the concept of portfolio management in the construction industry. |
